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A Marketing Lesson From Taylor Swift

August 25, 2014 Leave a Comment
A Marketing Lesson From Taylor Swift

If you ask Taylor Swift what she thinks about Obama, this is what she’ll say… Nothing. Why? Because Taylor Swift isn’t an idiot. She knows if she says anything, she’s going to piss off half her fans. And pissing off half her fans would cost her a lot of money. Nobody Is Immune Even if […]

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How to Get What You Want

August 22, 2014 Leave a Comment
How to Get What You Want

Just because it’s easier and more comforting to go with the flow doesn’t mean that it’s the best way to do things. In fact, it’s usually not the best way to do things. Happiness, freedom, and success come when you trust your own sense of authority and make your own rules. And that can be a bitch, […]

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Kroger Screwed This Up Big Time

August 18, 2014 Leave a Comment
Kroger Screwed This Up Big Time

Sometimes you can smell bullshit from a mile away… Like a BP ad featuring a green field full of wind turbines with the message, “We care about the environment.” Still, we want to believe in the good of humanity. We want to believe that there can’t be racism with a black man in the White […]

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Play With Your Own Money

August 15, 2014 Leave a Comment
Play With Your Own Money

There’s a saying that goes something like, “If you want to make a boring football game exciting, put money on it.” I feel the same way about business. Beyond that, there is something within you that changes when you play with your own money. You take things more seriously. You don’t fumblefuck around. I started […]

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Marketing Lessons From The Wedding Industrial Complex

August 11, 2014 Leave a Comment
Marketing Lessons From The Wedding Industrial Complex

I’m about three weeks from getting married. Because of this, for the last few months, I’m been dealing withwedding-related things, one of which is a registry. I’m 41 years old. My fiancé and I are both established. If anything, we have too much stuff. But when you get married, at least in the United States, […]

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The Lesser of Two Evils

August 8, 2014 Leave a Comment
The Lesser of Two Evils

Yesterday was  “Election Day” here. So for the last month or so, I’ve heard lots of people talking bullshit… I normally stay pretty clear of politics. I figure you’re going to vote for whomever you vote for, so why put the energy into the discussion. Still, there is one aspect of voting that I feel […]

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